Is it just me, or is there something fundamentally wrong with this slogan? I wonder if something got lost in the translation into Canadian.
Half Full - it's how we've seen our cups since 1970. What does this even mean? Are they pessimists? Limited optimists? Underachieving optimists? Impossibleists? (Is that even a real word?)
How much coffee do you order at a place like that in order to get a full cup?
"I'll have two cups of coffee - just put it in one cup"
Oh I know, there is probably some "we can always find room for improvement" motive.
Still I have to concede that the slogan got me to take notice of a colleague's empty coffee cup - and No, I am not going to tell you the name of the company.
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